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heaven sent: missoni coming to city of angels
30 April, 2009, 12:24 PM
Filed under: Uncategorized | Tags: , ,

Margherita and Angela Missoni, February 2009 (WWD photo)

For me, it was love at first sight with Missoni–the colors, the glamour, and the legendary zig-zag knitwear. WWD has reported on the opening of a flagship in London, but the exciting news for us Angelenos is that in July the biggest outpost of Italian Riviera chic is going to open at North Rodeo and Santa Monica. At almost 7,000 square feet, that’s a lot of sequins and, if nothing else, it will be a welcomed arrival ushering in a heavy-dose of optimism and better times to come. Just browsing Missoni is almost as good as jetting to the Mediterranean. The company is holding ground during these miserable economic times, and what started as a small family business is carefully expanding. A new store just opened in Casablanca, one is planned by year’s end in Beirut, and a Malibu shop for bathing beauties will coincide with the L.A. flagship opening.

In the same vein, you should check out Mike Albo’s piece “It Doesn’t Cost to Dream” from the New York Times. He shops an independent designer’s boutique in NoLIta and wonderfully concludes: 

“It may sound sadistic, but it’s strangely nice to hear how Ms. Lee and her label are scraping by. For those of us who didn’t spend the last decade driving Escalades, duping our friends into shady investments or buying Antigua, it’s inspiring to hear about people who refuse to abandon what they love to do. At the very least, we can afford to be inspired.” 

Read on>>


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