It's 1221


fashion and folk rock
13 January, 2009, 10:14 AM
Filed under: Uncategorized

I’m really digging the Odawas “Harmless Lovers Discourse” download from RCRD LBL this morning. Odawas is a band from Berkley and they are on Jagjaguwar (aka Bon Iver’s label *gush*)

MySpace         RCRD LBL

“Be My Crush (The Juan Maclean Remix)” by The Twelves is added to the playlist here.

Leo onboard for Tag Heuer, Replaces Brad

Tag Heuer wooed DiCaprio to endorse its best-selling Carrera collection. Brad Pitt had the gig for six years and the contract expired December 2008. DiCaprio agreed to three years and is reportedly worth “several million dollars”—not what one would expect in the economic climate. Then again, who could say no to Leo’s face on billboards and magazines when it launches this spring?

 

Kanye’s Kicks it with Vuitton

During the upcoming Men’s Fashion Week in the City of Lights, West will launch the sneaker collab with Vuitton. Are you surprised?

 

Jan. 20th: Obama and Calvin Klein Will Rock You

The Calvin Klein CK One franchise will debut a TV campaign on Inauguration Day.

 

“‘The CK One “We are one” campaign is inspired by a social movement of people coming together in the spirit of unity,’” said Catherine Walsh, Coty Prestige American fragrances senior vice president.

 

It will feature a song by Brit musician Jamie Burke and he will be in the print and TV ads, as well as two CK Jeans. The song will be a free download on iTunes and on Ckone.com.

 

“‘We believe it will help consumers relate more personally to the campaign,’” Charlotta Perlangeli, vice president of global marketing for Calvin Klein Fragrances told WWD.

 

Burke’s print ad slated to debut next month was shot by Steven Meisel and features models different shapes, sizes and colors.

 

Walsh added, “‘The campaign — and its original song — give voice to an optimistic new generation, that certainly made its voice heard in the latest election. This is a celebration of the power of coming together as one.’”

 

Also, Coty is banking on tapping into music fans by unveiling a limited edition of the fragrance in a special “We are One” bottle in diverse languages and the base will be a removable MP3 player. Pretty fancy stuff, but only $50.

 

I wonder if my generation will completely fall in love with the marketing ploy—or at least fall as hard as Coty hopes. WWD couldn’t get the figures ascertained, but estimates clock in at $25 million for the media budget and the limited edition bottle and body spray could return a cool $30 million.

 –Reporting by WWD

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